Boutique Run

Boutique Run, the first-ever Boutique Sport event took place in Battersea Park on Saturday 10 July 2010. Thousands of London women were enticed to run 5 or 10k on a beautiful summer’s evening by the promise of the most luxurious after-party in town waiting for them at the finish line.

Highlights included spa and beauty treatments, free champagne, top notch catering (including picnic hampers by Carluccio’s), a concierge service, professional consultations and treatments on board the Elemis SpaBus, hot showers and hair styling and makeovers from the Powder Puff Girls. Entertainment came courtesy of the Guilty Pleasures DJs and performances by Pineapple Dance Group.

Boutique Run kicks off a groundbreaking series of events which, be they cycling, dancing or swimming, will offer the female-only participants an attractive balance of physical effort and reward - in the shape of five-star pampering. Details of future Boutique Sport events, both in the UK and in cities across the world including Sydney and New York, will appear first to members at www.boutiquesport.co.uk