Royal Parks Foundation Half Marathon

London’s Biggest and Best Half Marathon

Objective
To create an iconic half marathon event for London, raising unrestricted funds on a sustainable annual basis for The Royal Parks Foundation and partner charities.

Approach
Working closely with The Royal Parks Foundation to bring their vision of a half marathon to a reality, the Limelight Sports team developed and managed relationships with stakeholders ranging from council led safety advisory groups and venue to the charity partners and sponsors that the event is funded by. They developed the marketing strategy and led all aspects of the logistical delivery elements of the event.

Outcome
Limelight Sports has now been involved in the event for two years since it’s inception in 2008 and are the delivery partner for 2010. The event capacity has grown year on year, as have the number of charity partners and sponsors who have become part of the event. In just two years over £4.5million has been raised for charity and the team continue to work closely with The Royal Parks Foundation - in all development work and feasibility studies - in relation to the future growth of the event. It is hoped that the 2010 event will have 12,500 participants taking part on Sunday 10th October 2010 and raise in excess of £3 million.

Visit www.royalparkshalf.com for further information.

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• • '"I found the stewards very friendly and encouraging. I will definitely do it again next year. Seeing the sights in a traffic free Westminster was fantastic!"