Limelight Projects

Swimathon

The World’s largest swimming fundraiser

Objective 

To develop a swimmer retention programme and promote swimming nationally, whilst raising funds for the Swimathon Foundation and a nominated charity beneficiary.

Approach 

Development of an annual [March] event utilising a national partner network of 550 public and private swimming pools - providing them with branded marketing materials, PR support package, the provision of an interactive website and a central Customer Relationship Management team to deal with all participant queries, registrations and retention.

Outcome 

Limelight Projects has a long term successful relationship with Swimathon, and continues to manage the event on behalf of the Swimathon Foundation. Up to 25,000 swimmers take part each year and over £20 million has been raised for the Swimathon Foundation and a variety of charities. The number of participating pools has increased year on year and 2007 shows a positive incline in the number of private pools taking part, which in turn creates further exposure to potential swimmers.

Marie Curie Cancer Care is the charity beneficiary for 2008 and a fundraising target of £1.8 million has been set. The event takes place 17-20 April.

Marie Curie Cancer Care provides high quality nursing, totally free to give people with terminal cancer and other illnesses the choice of dying at home supported by their families. The charity also has 10 hospices, which provide specialist care for people in comfortable surroundings.

For more information on the care provided by Marie Curie Nurses, or for more information on how to benefit from these services visit www.mariecurie.org.uk

Visit: www.swimathon.org for further information on participating pools and swim challenges. [Developed by LI ]

 

“With a 22 year history Swimathon is the longest standing event of its kind, it is lots of fun and the perfect opportunity to increase your fitness. We want everyone of all ages and abilities to sign up for one of the Swimathon challenges and join over thousands of swimmers nationwide at their local pool to play their part in making it the biggest swimming fundraiser in history.” 
                                        Duncan Goodhew MBE

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